Sunglass sales ebb and flow significantly through the calendar, affected by shifting seasons and consumer behaviors. Summer peak periods can generate over 50% of annual revenues for retailers when leveraged fully.

Stocking Up in Time for Spring and Summer

The sunglass retail year accelerates from late spring onwards as sunshine hours tempt customers to upgrade eyewear looks. Yet, most do not anticipate long lead times securing fresh inventory from suppliers before demand spikes. Avoid missing out on this sales bonanza by placing orders for bulk sunglasses with a wholesale supplier like Olympic Eyewear well in advance of summer.

Factor in production schedules, order processing, shipping transit and local distribution lag when timing procurement cycles. Popular styles often sell out factory allocations so act decisively to secure sufficient on-trend merchandise and staple sellers by early spring at latest.

Balancing Trendy and Timeless Shades

Not all sunglasses suit the prolific spring/summer season sales equally. Capitalize by stocking a strategic mix of trend-driven and classic styles in bulk quantities. Fashionable limited edition looks entice early enthusiastic adopters willing paying premium prices to stand out first in hot new shades. Push trendy inventory hardest at season launch knowing these likely fade in appeal thereafter.

However, maintain strong sales of core, dependable styles such as Wayfarer or Aviator sunglasses in reliable colors like black, tortoiseshell, and gradient lens options. These perpetually in-demand styles sell through year to year, even if they are less exciting for customers. Anchor summer offerings around such staple sunglasses in versatile colors before branching into more adventurous but fleeting statement pieces.

Creating Sunny In-Store Environments

Visual merchandizing greatly affects the seasonal atmosphere of retail stores. Refresh sunglass displays playing into bright color palettes and beachy themes reflecting the sunny skies customers hope to escape to. Position racks, tables and walls nearby summer apparel selections for intuitive one stop cross-shopping. Design custom summer vignettes accessorizing sunglasses with straw hats, beach bags and towels so patrons visually link underlying lifestyle aspirations.

Reinforcing these warm weather cues through location, and visual merchandizing makes purchasing that extra pair of shades irresistible. Welcome summer early through positive sensory experiences looping sunglasses into vacation state of minds.

Adapting Assortments Around Autumn Transitions

Just as reliably as seasons shift, so do regional sunglass sales trends. Capture continued revenues through fall by identifying the next niche opportunities early. For example, children and student segments drive purchases replacing damaged or outgrown sunglasses before the new school years. Tap into this demand showcasing durable, stylish options suiting active youngsters in updated floor sets.

Also refresh inventories anticipating prevailing fall outdoor activities liking hunting and hiking. Promote functional sunglasses like polarized fishing lenses or specially tinted snow sport glasses targeting enthusiasts embracing cooler weather pursuits. Getting the right selection lined up before fall demand divergence retains sales momentum during natural summer-to-fall transitions.

Planning Ahead for Holiday Gift Potential

The year-end holiday season presents a sunglass sales revival through gift purchases seeking exciting presents. Make these seasonal gifts visually appealing with premium packaging and special offers to drive sales. Create gift card promotions around the holiday season offering extra savings nudging higher dollar transactions.

Group sunglass selections across lifestyle themes or key selling features simplifying choices for confused gift buyers, too. Remove price tags showcasing aspirational branding instead on holiday floor displays. When sunglasses seamlessly pilot holiday trips, their sales potential sees no off-season.

Conclusion

Selling sunglasses ultimately means mastering extreme revenue fluctuations between peak demand spurts and slower periods. Learn to optimize seasonal plans, using reliable demand peaks while adjusting for unpredictable yearly variations. Effectively manage sunglass sales by preparing for fluctuations and adapting tactics to address each development over time.