The holiday season is right around the corner. Christmas lights, New Year celebrations, and cozy family gatherings create the perfect backdrop for timeless family photography. As families prepare for their annual portraits, one detail consistently shapes the final look of every image: the clothing. The right outfits elevate the mood, unify the group, and help every family member look their best. Clothing plays a major role in how family photos feel: cozy, elegant, playful, or timeless. When families choose outfits that coordinate, fit the season, and reflect their personality, the final images become more meaningful and visually cohesive.
This guide walks families through choosing the perfect wardrobe for holiday sessions and every season that follows: winter, spring, summer, and fall, while considering different climates across the U.S.
Holiday Sessions: Christmas & New Year Outfit Guide
Holiday photos carry a special kind of magic. Whether the session takes place indoors by the tree or outdoors in a winter landscape, clothing choices set the tone.
Color Palettes That Always Work:
- Deep greens, burgundy, navy, cream, and gold.
- Soft neutrals for a modern, minimal holiday look.
- Plaid accents for a classic seasonal touch.
Textures That Photograph Beautifully:
- Knits. Velvet. Wool. Corduroy.
- Satin for dressier New Year sessions.
Recommended Brands & Stores:
These brands consistently offer photogenic, well-fitting pieces for families:
Women: Baltic Born, Petal & Pup, Vici, J.Crew, Anthropologie.
Men: Banana Republic, J.Crew, Bonobos, L.L.Bean.
Kids: Zara Kids, H&M Kids, Janie & Jack, Old Navy.
Coordinated Family Sets: Target, Gap, Etsy boutiques.
Winter Holiday Outfit Ideas by Climate
Different regions call for different wardrobe strategies. Here’s how families can stay comfortable and stylish.
Northern / Cold Climates (Chicago, Minnesota, Canada):
- Long wool coats in neutral tones.
- Layered sweaters, turtlenecks, and scarves.
- Midi/maxi dresses with fleece-lined tights.
- Leather boots (avoid bulky snow boots if possible).
- Colors: forest green, charcoal, cream, wine.
Mid-Atlantic (Virginia, Maryland, Pennsylvania):
- Light-to-medium sweaters.
- Cardigans layered over dresses.
- Chinos or dark denim for men.
- Boots or closed-toe flats.
- Colors: navy, camel, muted reds, winter whites.
Southern States (GA, SC, AL, TX):
- Lightweight sweaters or knit tops.
- Long-sleeve dresses that breathe.
- Neutral ankle boots or loafers.
- Colors: sage, dusty blue, soft red, beige.
Tropical Climate (South Florida):
- Breezy maxi dresses.
- Linen shirts and pants.
- Sandals or dressy flats.
- Colors: white, champagne, soft green, light gold.
Spring Family Photo Outfit Guide
Spring sessions bring soft light, blooming landscapes, and pastel tones.
Best Spring Colors:
- Blush, lavender, sage, sky blue.
- Cream and soft neutrals.
- Floral patterns (small-scale prints photograph best).
Fabric & Style Tips:
- Flowy dresses for women.
- Linen or cotton button-downs for men.
- Light cardigans for layering.
- Kids look great in rompers, suspender sets, or simple dresses.
Easter Session Suggestions:
- Easter photos often feel fresh, airy, and joyful.
- Pastel palettes.
- Light florals.
- White or cream outfits for a clean, timeless look.
- Avoid overly bright neons: they distract from faces.
Summer Family Photo Dress Guide
Summer sessions are all about light, breathable fabrics and soft, warm-weather tones.
What Works Best:
- Linen dresses and shirts.
- Sleeveless or short-sleeve options.
- Sandals or barefoot beach sessions.
- Colors: ivory, tan, dusty blue, olive, soft peach.
Avoid:
- Heavy patterns.
- Dark colors that absorb heat.
- Shiny fabrics that reflect harsh sunlight.
Fall Family Photo Dress Guide
Fall is one of the most popular seasons for family portraits thanks to warm tones and golden light.
Classic Fall Colors:
- Mustard, rust, olive, navy, cream.
- Earth tones that complement foliage.
Textures for Autumn:
- Sweaters. Corduroy. Suede. Flannel (used sparingly for balance).
Outfit Ideas:
- Women: knit dresses, midi skirts with sweaters.
- Men: henleys, flannels, chinos.
- Kids: layered outfits with vests or cardigans.
